SKYRIZI UC : 60 Second Spot : In the Picture
Working on a broadcast spot is a team endeavor, but seeing the effect of one of my ideas being worked into multiple spots has been my proudest accomplishment (so far).
Until this point all indications of Skyrizi visually conveyed the freedom and control that the drug offered. In the interest of showing that Skyrizi is sympathetic to a prospective customer's feelings, I proposed that we show our heroes in a "before-Skyrizi" state. We will show them indoors, separate from friends and activities- once Skyrizi is mentioned, they'll be "in the picture", feeling freedom through their control of UC.
This new twist to the typical ad story provides consumers with a feeling of empathy and an added boost of brand strength through the before/after comparison.
Responsibilities : Conceptual Ideation, Casting, Wardrobe, Talent, Director Vetting, On-screen Super Design, Directing Storyboard Illustration
SKYRIZI CD : 60 Second Spot : Soaring
From conception through production I was the acting A.D. on the "Soaring" TV spot. The opportunity to work with a great supporting team is always the best part of the process to me (Almost as much as seeing the finished spot when broadcast).
Responsibilities : Conceptual Ideation, Casting, Wardrobe, Talent, Director Vetting, On-screen Super Design, Directing Storyboard Illustration
SKYRIZI Global Homepage:
The previous skyrizi.com landing page was a static image with links to the 3 indices. We pitched an update to our client: once UC goes live, let’s feature it on the landing page, then when it “ages out” we’ll rotate through imagery from all indications. The client was really pleased with the creative initiative and they’re pleased with the update.
Responsibilities : Pitch Concept, UI, Design Direction, Retouching Direction
SKYRIZI Ulcerative Colitis Website:
The latest addition to the Skyrizi portfolio is Ulcerative Colitis. I’ve been hands-on with design and layout and managing day to day upkeep of the new indication. We’re continuing to carry through the look and feel of CD while adding indication specific imagery, icons and layout elements.
In addition to the design of the website, I contributed creative direction to the photo and video production that we use in our header imagery.
Responsibilities : UI, Design Direction, Retouching Direction, Icon Design, Infographic Design and Direction
SKYRIZI Crohn’s Disease Website:
I designed the launch website for Skyrizi’s CD indication.
I picked up the design from the existing indications (Plaque Psoriasis and Psoriatic Arthritis) and have been refining the look and feel so that all indications can cohesively represent the brand.
I picked up the design from the existing indications (Plaque Psoriasis and Psoriatic Arthritis) and have been refining the look and feel so that all indications can cohesively represent the brand.
Following launch, we updated the site for “Day 30” with personalization based on launch CRM tactics. My team and I have maintained the site for the last year and a half, making revisions based on client direction and new research.
Responsibilities : UI, Design Direction, Retouching Direction, Graphic Standards Implementation
