Plaque Psoriasis Method-of-Action Video
From conception to digital production I art directed this visual explanation of the method of action for this Abbvie medication .
I provided the winning concept: using lily pads on a pond's surface to illustrate imbalance in nature. When your body creates too much of a specific protein, plaque psoriasis can occur, our active ingredient helps to regain your body's natural balance. I went on to storyboard, comp and direct the final video.